Yosemite Mariposa County Tourism Bureau
Yosemite Mariposa County Tourism Bureau (YMCTB) is the official destination marketing organization (DMO) for the County of Mariposa. It's function is to manage the branding, sales and marketing efforts for the territory to attract leisure and group overnight stays. The primary focus is to generate room nights during the off-season.
Yosemite Mariposa County Tourism Bureau is responsible for the creation and implementation of advertising campaigns and promotions which include a broad range of media and efforts consisting of television, radio, social media, online, print, promotions and event support.
Funding
Yosemite Mariposa County Tourism Bureau’s funding comes from two sources:
1) An annual allocation from the Mariposa County Board of Supervisors – currently $500,000;
and
2) 1% levy on room revenue collected from the visitor – approximately $1.1 million annually. This is a structured Tourism Business Improvement District with a scheduled operation guideline referred to as a Mariposa County Tourism Management District Plan.
Annual Reports
2017/2018
2016/2017
2015/2016
2014/2015
2013/2014
2012/2013
2011/2012
Staff
Yosemite Mariposa County Tourism Bureau currently has FOUR full-time staff:
- Executive Director – Jonathan Farrington
- Travel Trade & Operations Manager – Julie Hadzega
- Marketing Manager – David Braucher
- Communications Manager – Tony McDaniel
Resources
Yosemite Mariposa County Tourism Bureau retains several vendors to help carry out its broad range of activities:
- Noble Studios – Noble Studios advises and assists YMCTB in their media purchases and execution of campaigns.
- Townsend Public Affairs – Assistance with legislative issues in Washington D.C. and Sacramento involving Yosemite National Park and Mariposa County as well as sourcing grants and financial support for large-scale projects affecting tourism in the county.
- 360ViewPR – Assists the bureau with its external communications through an advisory role as well as helps promote the region through its own channels to positively impact tourism in the county.
- International Offices – Through the umbrella operations of Visit California, the YMCTB contracts with representation offices in Australia, Germany, Scandinavia, and the United Kingdom. Activities include daily representation of the destination to the travel trade, media, and consumer. The offices carry out educational training programs for front-line travel agents, develop itineraries and programs with tour operators, pitch story ideas to the media and coordinate cooperative promotions with airlines, tour operators and non-tourism sector companies.
What We Can Do for You
Yosemite Mariposa County Tourism Bureau supports every type of lodging property in Mariposa County. The following are some examples of the efforts undertaken to promote Mariposa County lodging:
- Property listing on the Yosemite.com website at no cost.
- Marketing assistance
- Free listing in Yosemite Mariposa Travel Planner
- Facilitate site visits for tour operators, media, and other industry decision-makers.
- Promotion via “Yosemite Nation”, Yosemite Mariposa County Tourism Bureau’s Facebook page and related social media platforms (140,000 combined reach) – discretionary, if suitable.
Promote the properties and destination at consumer and travel trade shows throughout the world.
Some examples are:
- International POW WOW (IPW)
- ITB – Berlin
- World Travel Mart (WTM) in London
- Los Angeles Travel and Adventure Show
- Bay Area Travel and Adventure Show
- National Tour Association (NTA)
- Go West Summit
Please contact Julie at Julieh@yosemite.com to arrange your free listing.
Partners
We are able to enhance our marketing outreach through affiliation with several organizations that help us extend our limited marketing dollars:
- Visit California
- Gold Country Visitor Association
- High Sierra Visitors Council
- Brand USA
- Yosemite Gateway Partners
- San Francisco Travel
- Sacramento CVB and others
Contact Information
Mailing Address – P.O. Box 967, Mariposa, CA 95338
Physical Address – 5065 State Highway 140, Suite E, Mariposa, CA 95338
Office Hours – Monday through Friday 8:30 am – 5:00 PM
Office Phone – (209) 742-4567
Fax – (209) 742-5176
Email: info@yosemite.com
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