Yosemite Mariposa County Tourism Bureau (YMCTB) is the official destination marketing organization (DMO) for the County of Mariposa. It's function is to manage the branding, sales and marketing efforts for the territory to attract leisure and group overnight stays. The primary focus is to generate room nights during the off-season.
Yosemite Mariposa County Tourism Bureau is responsible for the creation and implementation of advertising campaigns and promotions which include a broad range of media and efforts consisting of television, radio, social media, online, print, promotions and event support.
Yosemite Mariposa County Tourism Bureau’s funding comes from two sources:
1) An annual allocation from the Mariposa County Board of Supervisors – currently $500,000;
2) 1% levy on room revenue collected from the visitor – approximately $1.1 million annually. This is a structured Tourism Business Improvement District with a scheduled operation guideline referred to as a Mariposa County Tourism Management District Plan.
Yosemite Mariposa County Tourism Bureau currently has three full-time staff:
Executive Director – Jonathan Farrington
Communications Manager – Laura Wattles
Travel Trade and Operations Manager – Julie Hadzega
Julie is responsible for overseeing the day to day operations of YMCTB. She is also the Bureaus Travel Trade contact for domestic and international Tour Operators and Travel Agents. She has lived in Mariposa for 12 years and is originally from Southern California.
Yosemite Mariposa County Tourism Bureau retains several vendors to help carry out its broad range of activities:
Yosemite Mariposa County Tourism Bureau supports every type of lodging property in Mariposa County. The following are some examples of the efforts undertaken to promote Mariposa County lodging:
Promote the properties and destination at consumer and travel trade shows throughout the world.
Some examples are:
Please contact Julie at Julieh@yosemite.com to arrange your free listing.
We are able to enhance our marketing outreach through affiliation with several organizations that help us extend our limited marketing dollars:
Mailing Address – P.O. Box 967, Mariposa, CA 95338
Physical Address – 5065 State Highway 140, Suite E, Mariposa, CA 95338
Office Hours – Monday through Friday 8:30 am – 5:00 PM
Office Phone – (209) 742-4567
Fax – (209) 742-5176