Yosemite Mariposa County Tourism Bureau (YMCTB) is the official destination marketing organization for Mariposa County, California. We share the stories, places, people and experiences that make Yosemite Mariposa County a remarkable place to visit, while helping strengthen the local economy and support the communities that call this region home.
Tourism is Mariposa County’s primary industry, supporting local businesses, jobs, services and community resources throughout the county. Our work is focused on attracting visitors who stay overnight, with an emphasis on encouraging travel during the quieter seasons and helping spread the benefits of tourism throughout the year.
Through thoughtful marketing, public relations, digital content, social media, advertising, partnerships, events and travel trade outreach, we inspire visitors to discover more of Mariposa County. From Yosemite’s iconic landscapes to historic Gold Rush towns, scenic foothills, local businesses, outdoor adventures, arts and culture, there is much more to experience here than a single destination.
We believe tourism can be a positive force for our community and our environment. We encourage visitors to travel mindfully, explore responsibly, support local businesses, stay longer and discover the many communities and experiences that make Mariposa County unique.
Our goal is simple: to invite visitors who value this special place, connect them with meaningful experiences, and help ensure that tourism continues to benefit Mariposa County for generations to come.
Yosemite Mariposa County Tourism Bureau Staff:
Yosemite Mariposa County Tourism Bureau currently has six full-time staff:
Jonathan Farrington – CEO & Executive Director
Ellen Bergstone Wasil – Director of Marketing & Creative
Kim Lawson – Director of Communications & Content
Noel Morrison – Tourism Development Director
Aaron Demery – Operations Manager
Craig Polson – Social Media & Content Curator
Funding
100% of Yosemite Mariposa County Tourism Bureau’s funding comes from a 1.5% levy on room revenue collected from visitors. This is a structured Tourism Business Improvement District (TBID) with a scheduled operation guideline referred to as a Mariposa County Tourism Management District Plan.
Mariposa County Business Support
Click the button below to learn about all the ways the your tourism bureau can help your business.
YMCTB’s guest post and out-bound link policy:
The Yosemite Mariposa County Tourism Bureau is fully supported for blog content and is not taking submissions for content to be published on Yosemite.com from sources outside of our lodging association members or retained partners. Additionally, at the recommendation of our digital agency of record, the Yosemite Mariposa County Tourism Bureau and Yosemite.com does not offer outbound links to websites that are not our local or state agency partners or our local lodging or business partners.