Resource Page for Individual Business Promotion
Overseen by the Lodging Association, the Yosemite Mariposa County Tourism Bureau’s focus is to promote and supports tourism-related businesses – like yours – in Mariposa County. Many of these opportunities are provided at no cost to you. Other paid options are provided as a benefit to you; resulting fees are used for additional advertising, extending our promotion of the region.
Below are some opportunities for stakeholders to partner with the Tourism Bureau.
Free Listings on Yosemite.com
Yosemite.com is a very powerful website. In 2020/2021, the website was visited by 3.2 million visitors with 7.2 million pageviews.
Each Mariposa County tourism-related business is entitled to a free listing on the website. The categories are listed below with links to their prospective pages. If you are already listed, please review your listing on a regular basis and inform us of any updates. If you are a NEW business, please contact us for your free listing by calling the office (209) 742-4567 or by email at info@yosemite.com.
Lodging
Hotels/Motels, Bed N Breakfasts, Cabin Rentals and Camping are featured in this section.
Restaurants
This is where all of the dining establishments are found. Individual restaurants are also linked throughout this section for extra promotion.
Things to Do
In this section, you will find all events, attractions, museums, and much more in Mariposa County.
Shopping / Retail
This area highlights those businesses that have “brick-and-mortar” stores that guests can visit during their stay.
Book>Direct – For Lodging Only
The Tourism Bureau offers all lodging properties in the area a listing on Book>Direct a re-direct booking engine on Yosemite.com. Similar to Expedia or Booking.com, but Book>Direct provides these bookings at zero cost to you (other than your properties fees from your own reservations system). Chances are, the Tourism Bureau is sending you dozens, hundreds, or even thousands of referrals, and you might not even know it! Your property will be automatically listed in the engine after you have signed up for the listing mentioned above. Feel free to ask us about what kind of traffic we’re sending to your business from Book>Direct
Free Special Offers Listings
Our Special Offers page receives more than 200,000 visits per year. This is a free, ongoing program that helps drive referrals to your business. You are in control – what the offer is, when it is valid, and how it is redeemed. You can submit a special offer at any time. You can view all of the current special offers HERE and get more information about designing your offer HERE.
Enhanced Website Listings
If you have a business that fits into the categories of lodging, dining, shopping or attractions, you can enhance your listing for a small fee. The fee supports the maintenance of Yosemite.com.
Premium Lodging Listing $900 per year
Standard Lodging Listing $600 per year
Premium Dining Listing $900 per year
Standard Dining Listing $600 per year
Premium Listing:
Standard Listing:
For more information about all of the enhanced website listing options, click HERE.
Yosemite.com Banner Ads
Yosemite.com also offers the opportunity to purchase a banner ad on its home page. YMCTB can help design the ad. Banners are available for an annual fee. The fee supports the maintenance of Yosemite.com.
Home Page Banner Ad $1,800 per year:
For more information about all of the enhanced website listing options, click HERE.
Co-op Advertising Opportunities 
The Tourism Bureau uses its buying power to contract with print, radio, digital, and other media and then offers opportunities for lodging properties to participate in advertising opportunities that they would not normally be able to afford on their own. YMCTB pays 20 – 35% of the space plus design costs and divides the remaining costs between the co-op partners.
For instance, a full-page ad in a major lifestyle magazine could run $10,000 per issue. If there are four co-op partners, the cost per partner would only be $2,000.
Current CO-OPS:
- Bay Area News Group (BANG) – September (full-page ad + mention + photo)
- Climbing Magazine – September (full-page ad)
- Conde Nast Traveler – November (full-page ad)
- SFGate – September (native advertising article: quotes + photo)
- Los Angeles Magazine – Travel Section – September (full-page ad + mention)
- Orange Coast Magazine – Travel Section – September (full-page ad + mention)
- Pasadena Magazine – Travel Section – September (full-page ad + mention)
- Sactown – Travel Section – October (full-page ad + mention)
- Yosemite Journal – Annual (full-page ad)
For more information, including pricing, due dates, etc. click HERE.
Stay Informed
The Tourism Bureau has a robust and active Social Media presence. Below are links to each one. Please like and follow us to keep up to date on what we are posting and things we are doing to promote Mariposa County.
Facebook – Yosemite Nation (consumer)
Facebook – The Tourism Bureau
Twitter
Instagram
YouTube
Pinterest
You can also have important Yosemite Mariposa County Tourism Bureau news delivered straight to your email inbox so that you can keep up on exactly what your tourism bureau is doing for your business.