Familiar old names are being welcomed back into Yosemite after the conclusion of a successful trademark dispute settlement. The temporary tarp with “Half Dome Village” printed on it which covered the beloved wooden sign marking the entrance to Camp Curry came down, and slowly signs and maps will be changed out all over the park over the next few months.
While long-time Yosemite visitors celebrate, those newer to Yosemite may be confused, but there’s nothing to worry about. Reservations made at The Majestic Yosemite Hotel, Half Dome Village and Big Trees Lodge will be seamlessly honored at The Ahwahnee Hotel, Curry Village and Wawona Hotel, respectively.
The names changed in 2016 as a result of a lawsuit filed by the outbound concessioner, Delaware North Inc., against the National Park Service on September 17, 2015. The dispute centered on the value of trademarks held by Delaware North. In the $12M settlement, the new concessioner, Yosemite Hospitality, agreed to pay $8.16M for the intellectual property, with the US government picking up the remaining share. Under this settlement, the trademarks and service marks technically transfer to the new concessionaire. However, Yosemite Hospitality’s contract donates the intellectual property to the National Park Service at no additional cost at the end of the contract. As a result, this ends any future trademark claims, and these names should be here to stay.
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