Yosemite Mariposa County Tourism Bureau (YMCTB) is the official destination marketing organization (DMO) for the County of Mariposa. It's function is to manage the branding, sales and marketing efforts for the territory to attract leisure and group overnight stays. The primary focus is to generate room nights during the off-season.
Yosemite/Mariposa County Tourism Bureau is responsible for the creation and implementation of advertising campaigns and promotions which include a broad range of media and efforts consisting of television, radio, social media, online, print, promotions and event support.
Yosemite Mariposa County Tourism Bureau’s funding comes from two sources:
1) An annual allocation from the Mariposa County Board of Supervisors – currently $500,000;
2) 1% levy on room revenue collected from the visitor – approximately $1.1 million annually. This is a structured Tourism Business Improvement District with a scheduled operation guideline referred to as a Mariposa County Tourism Management District Plan.
Yosemite/Mariposa County Tourism Bureau currently has four full-time staff:
Executive Director – Terry Selk
Terry is responsible and accountable for all operations of Yosemite Mariposa County Tourism Bureau (YMTCB). A veteran in the travel industry, he has 24 years’ experience in destination marketing and tourism sales including 18 years at the California Tourism office where he specialized in travel trade development and international marketing. Prior to his joining the YMCTB in August 2012, he was the tourism director for the Sacramento Convention and Visitors Bureau.
Travel Trade and Operations Manager – Julie Hadzega
Julie is responsible for coordinating and implementing all of the marketing and promotional campaigns for Yosemite Mariposa County Tourism Bureau. She also coordinates all site visits, trade shows and works with local event coordinators and lodging partners on co-operative advertising, as well as the promotion of events in the County. She also handles small group sales and advertising sales for Yosemite.com
Communications Manager – Noel Morrison
Noel oversees communications and public relations for Yosemite Mariposa County Tourism Bureau (YMTCB). Before joining YMCTB in 2014, Noel worked for more than six years managing communications for the primary nonprofit partner of Yosemite National Park. Noel is a life-long resident of Mariposa County and enjoys hiking and backpacking in the park.
Yosemite Mariposa County Tourism Bureau retains several vendors to help carry out its broad range of activities:
Kevin Shelton – Chair – Yosemite Resorts
Donna Davis – Vice Chair – The Redwoods in Yosemite
Barbara Robinson – Secretary – Indian Peak Ranch
Douglas Shaw – Treasurer – Yosemite Bug Rustic Mountain Resort
MaryAnn Huff – Northern Mariposa County
Paul Ratchford – Tenaya Lodge at Yosemite
Donna Nassar – Yosemite/Mariposa Bed and Breakfast Association
Sara Zahn – Hotel Jeffery
Roger Biery – Mariposa County Economic Development Corporation
Kevin Cann – Mariposa County Supervisor, District IV
Scott Gediman – Yosemite National Park
Candy O’Donel-Browne – Community Member
Merlin Jones – Mariposa County Supervisor, District II
The Marketing Committee consisting of a sub-set of the lodging partners referenced above provides general direction and guidance and reports to the Board of Directors.
Yosemite Mariposa County Tourism Bureau supports every type of lodging property in Mariposa County. The following are some examples of the efforts undertaken to promote Mariposa County lodging:
Promote the properties and destination at consumer and travel trade shows throughout the world.
Some examples are:
Please contact Damian at JulieH@yosemite.com to arrange your free listing.
We are able to enhance our marketing outreach through affiliation with several organizations that help us extend our limited marketing dollars:
Mailing Address – P.O. Box 967, Mariposa, California 95338
Physical Address – 5065 State Highway 140, Suite E, Mariposa, CA 95338
Office Hours – Monday through Friday 8:30 am – 5:00 PM
Office Phone – (209) 742-4567
Fax – (209) 742-5176