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About Us

Yosemite Mariposa County Tourism Bureau

Yosemite Mariposa County Tourism Bureau (YMCTB) is the official destination marketing organization (DMO) for the County of Mariposa. It's function is to manage the branding, sales and marketing efforts for the territory to attract leisure and group overnight stays. The primary focus is to generate room nights during the off-season.

Yosemite/Mariposa County Tourism Bureau is responsible for the creation and implementation of advertising campaigns and promotions which include a broad range of media and efforts consisting of television, radio, social media, online, print, promotions and event support.

Funding

Yosemite Mariposa County Tourism Bureau’s funding comes from two sources:

1) An annual allocation from the Mariposa County Board of Supervisors – currently $500,000;

and

2) 1% levy on room revenue collected from the visitor – approximately $1.1 million annually.  This is a structured Tourism Business Improvement District with a scheduled operation guideline referred to as a Mariposa County Tourism Management District Plan.

Annual Reports

2015-2016
2014-2015
2013-2014
2012-2013
2011-2012

Staff

Yosemite/Mariposa County Tourism Bureau currently has four full-time staff:

terry selk Executive Director  – Terry Selk

Terry is responsible and accountable for all operations of Yosemite Mariposa County Tourism Bureau (YMTCB).  A veteran in the travel industry, he has 24 years’ experience in destination marketing and tourism sales including 18 years at the California Tourism office where he specialized in travel trade development and international marketing.  Prior to his joining the YMCTB in August 2012, he was the tourism director for the Sacramento Convention and Visitors Bureau.

JuliehTravel Trade and Operations Manager – Julie Hadzega

Julie is responsible for coordinating and implementing all of the marketing and promotional campaigns for Yosemite Mariposa County Tourism Bureau.  She also coordinates all site visits, trade shows and works with local event coordinators and lodging partners on co-operative advertising, as well as the promotion of events in the County. She also handles small group sales and advertising sales for Yosemite.com

noel morrisonCommunications Manager – Noel Morrison

Noel oversees communications and public relations for Yosemite Mariposa County Tourism Bureau (YMTCB). Before joining YMCTB in 2014, Noel worked for more than six years managing communications for the primary nonprofit partner of Yosemite National Park. Noel is a life-long resident of Mariposa County and enjoys hiking and backpacking in the park.

 

Resources

Yosemite Mariposa County Tourism Bureau retains several vendors to help carry out its broad range of activities:

  • AugustineIdeas Marketing Agency – AugustineIdeas facilitates advertising, social media and public relations efforts.
  • Townsend Public Affairs – Assistance with legislative issues in Washington D.C. and Sacramento involving Yosemite National Park and Mariposa County as well as sourcing grants and financial support for large scale projects affecting tourism in the county.
  • International Offices – Through the umbrella operations of Visit California, the YMCTB contracts with representation offices in Australia, Germany, Scandinavia,  and the United Kingdom.  Activities include daily representation of the destination to the travel trade, media and consumer.  The offices carry out educational training programs for front-line travel agents, develop itineraries and programs with tour operators, pitch story ideas to the media and coordinate cooperative promotions with airlines, tour operators and non-tourism sector companies.
  •  Independent Consultants (when needed)
  • Yosemite Mariposa County Tourism Bureau Management

Board

Kevin Shelton – Chair – Yosemite Resorts
Donna DavisVice Chair   – The Redwoods in Yosemite
Barbara Robinson – Secretary –  Indian Peak Ranch
Douglas Shaw – Treasurer – Yosemite Bug Rustic Mountain Resort

Board Members

MaryAnn Huff – Northern Mariposa County
Paul Ratchford – Tenaya Lodge at Yosemite
Donna Nassar – Yosemite/Mariposa Bed and Breakfast Association
Sara Zahn – Hotel Jeffery

Advisors

Roger Biery – Mariposa County Economic Development Corporation
Kevin Cann – Mariposa County Supervisor, District IV
Scott Gediman – Yosemite National Park
Candy O’Donel-Browne – Community Member
Merlin Jones – Mariposa County Supervisor, District II

The Marketing Committee consisting of a sub-set of the lodging partners referenced above provides general direction and guidance and reports to the Board of Directors.

What We Can Do for You

Yosemite Mariposa County Tourism Bureau supports every type of lodging property in Mariposa County.  The following are some examples of the efforts undertaken to promote Mariposa County lodging:

  • Property listing on the Yosemite.com website at no cost
  • Free booking engine on the Yosemite.com website
  • Marketing assistance
  • Free listing in Yosemite Mariposa Travel Planner
  • Facilitate site visits for tour operators, media and other industry decision-makers
  • Promotion via “Yosemite Nation”, Yosemite Mariposa County Tourism Bureau’s Facebook page and related social media platforms (140,000 combined reach) – discretionary, if suitable.

Promote the properties and destination at consumer and travel trade shows throughout the world.
Some examples are:

  • International POW WOW (IPW)
  • ITB – Berlin
  • World Travel Mart (WTM) in London
  • Los Angeles Travel and Adventure Show – Long Beach
  • Bay Area Travel and Adventure Show – Santa Clara
  • National Tour Association (NTA)
  • International Tour Management Institute (tour directors)
  • Go West Summit

Please contact Damian at JulieH@yosemite.com to arrange your free listing.

Partners

We are able to enhance our marketing outreach through affiliation with several organizations that help us extend our limited marketing dollars:

  • Visit California
  • Gold Country Visitor Association
  • High Sierra Visitors Council
  • Brand USA
  • Yosemite Gateway Partners
  • San Francisco Travel
  • Sacramento CVB and others

Contact Information

Mailing Address – P.O. Box 967, Mariposa, California 95338
Physical Address – 5065 State Highway 140, Suite E, Mariposa, CA 95338
Office Hours – Monday through Friday 8:30 am – 5:00 PM
Office Phone – (209) 742-4567
Fax – (209) 742-5176
Email:  info@yosemite.com

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